Market Dominance Guys

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Borrowing from the Best

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This week’s Market Dominance Guys’ podcast wraps up a terrific three-part conversation between our guys, Chris Beall and Corey Frank, and their guest, Henry Wojdyla, Founder and Principal of RealSource Group. Today, Corey asks Henry how he’s finetuned his business perspective and cold-calling technique since his recent immersion in Market Dominance Guys. “I copy and steal religiously,” Henry freely confesses. “I’ve wholesale stolen Chris’ approach.”

 

Henry has gone so far as to distill all he learned into a playbook, with links to related parts of Market Dominance Guys’ podcasts. He references the episode, “You’d Better Believe It,” with Matt Forbes, Head of Strategic Accounts at ConnectAndSell. “Listen to Matt Forbes,” Henry advises passionately, “to the tone he uses when he talks about belief.” Henry extolls the cold-calling virtues of Cherryl Turner, Chief Development Officer of ConnectAndSell’s new Flight School Division, in “The Secret of Her Success” episode, and the value he gained from her belief that she’s the equal of anyone she speaks to on the phone. Believe me — you’ll want to hear the complete conversation between Chris, Corey, and Henry to get the full value from this week’s Market Dominance Guys’ episode, “Borrowing from the Best.”

When the Student Is Ready, the Teacher Will Appear

Lead That Cold Call With Trust, Not Value

About Our Guest

Henry Wojdyla is Founder and Principal of RealSource Group. RealSource Group is retained by institutional real estate investors, enhancing their speed and surety of execution through “off-market” acquisitions of medical office buildings and surgical centers.

Lead That Cold Call With Trust, Not Value

Lead That Cold Call With Trust, Not Value - Henry Wojdyla

This week, our Market Dominance Guys, Chris Beall, and Corey Frank are into part two of their three-part conversation with Henry Wojdyla, Founder and Principal of RealSource Group. And what a conversation it is! Chris was surprised to discover Henry had binge-listened to every Market Dominance Guys’ podcast in one weekend. You might wonder why the rush until you hear the questions Henry was wrestling with while attempting to finetune his business: “How can I systematize what I’m doing?” “How can I maximize the efficacy of the sales practitioner?” “How can we create systems that are somehow universal?” Right here on Market Dominance Guys, Henry found what he was looking for!

One answer came from Chris’ advice about what you lead with when you are that invisible stranger calling a prospect: Do you immediately trot out your company’s value? Or do you attempt to establish trust first? Henry confesses, “I was obsessed with the idea of leading with value.” He says his approach was data-driven, data-forward. But as Chris has repeated in his discussions with other guests, “Trust always has to precede presenting your value.” Henry is a true believer now in establishing trust first and restates it this way: “You create trust by essentially alleviating the pain of who you are as the attacking entity.” Join Henry, Corey, and Chris as they explore more about calming a prospect’s fear of cold callers on today’s Market Dominance Guys’ episode, “Lead That Cold Call With Trust, Not Value.”

 

About Our Guest

Henry Wojdyla is Founder and Principal of RealSource Group. RealSource Group is retained by institutional real estate investors, enhancing their speed and surety of execution through “off-market” acquisitions of medical office buildings and surgical centers.

When the Student Is Ready, the Teacher Will Appear

MDG-ep89-wojdyla-ep1.png

This week, the Market Dominance Guys’ dynamic duo of Chris Beall and Corey Frank are back together again, talking with Henry Wojdyla, the dynamic Founder and Principal of RealSource Group. His company’s special business niche? The direct acquisition of healthcare facilities, particularly medical offices and surgical centers around the country. Recently, Henry was introduced to ConnectAndSell’s sales-acceleration system, and from there, he discovered Chris’ blogs and then this podcast. He is now taking the theories and techniques of marketing domination, which he learned from listening to every Market Dominance Guys’ episode and employing them to dominate his own market.

Listening in on their conversation, you’ll discover that Chris, Corey, and Henry are kindred spirits and speak a similar business language: the laws of sales thermodynamics; the self-referential dynamics of markets; feedback-loop dynamics; and tactical empathy. What these men also share is a true belief in the practice of having real conversations with prospects over what can often be a prolonged period time, so that when a prospect is ready to buy, the relationship that has been developed will lead to a sale. Borrow ideas from their insights in Chris and Corey’s three conversations with Henry Wojdyla, beginning with this Market Dominance Guys’ episode, “When the Student Is Ready, the Teacher Will Appear.”

About Our Guest

Henry Wojdyla is Founder and Principal of RealSource Group. RealSource Group is retained by institutional real estate investors, enhancing their speed and surety of execution through “off-market” acquisitions of medical office buildings and surgical centers.

 

Market Dominance Guys is sponsored by:


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