Guest: Ryan Edwards

In this episode Corey Frank and Chris Beall discuss the impact of recent market shifts on businesses and the advice they would give to CEOs and CROs to adapt to these changes. With tightening debt and equity markets, businesses must focus on efficiency and go-to-market strategies to maintain profitability. Chris emphasizes the importance of go-to-market efficiency and being disciplined in investing resources wisely. Their guest, Ryan Edwards, Managing Partner at Prospeq, shares his thoughts on the investment side, highlighting that businesses should prioritize investments that drive revenue growth, instead of focusing solely on product improvements. In the face of uncertainty, Chris advises companies to aim for profitability and avoid making hasty decisions.
They also cover key metrics that businesses should track to stay on top of their performance. Chris suggests focusing on meetings per rep hour, net meetings attended per hour, and the net show rate as essential indicators of a company's go-to-market efficiency. Ryan emphasizes the importance of understanding client acquisition cost and lifetime value, especially for businesses with mixed revenue sources.
As businesses navigate these uncertain times, focusing on efficiency, profitability, and key metrics will help them maintain a strong footing and continue to grow. Join us for this episode, "Growth, Profitability, and Pivoting in Economic Turmoil."
Links from this episode:
Ryan Edwards on LinkedInCorey Frank on LinkedInChris Beall on LinkedInProspeqBranch 49ConnectAndSell
 
Full episode transcript below: