Market Dominance Guys
Prospecting and Pipeline
Episodes
Tuesday Apr 09, 2024
EP221 - Pipeline Per Rep Hour: The Ultimate Sales KPI
Tuesday Apr 09, 2024
Tuesday Apr 09, 2024
In this solo episode of Market Dominance Guys, Chris Beall unveils the ultimate sales KPI: pipeline dollars generated per rep hour. This metric is a game-changer for CROs, CFOs, and CEOs looking to optimize their sales efforts and drive business growth. Chris explores the importance of measuring and maximizing this KPI, sharing insights from ConnectAndSell's own data and revealing the significant potential of a well-executed market dominance program. He breaks down the different types of attribution, ideal conversation and meeting rates, and optimal prospecting hours per week. Whether you're a sales leader aiming to improve your team's performance or a C-suite executive seeking to understand the economics of your sales efforts, this episode will help you discover how pipeline per rep hour can help you take your company's revenue generation to new heights.
Tuesday Apr 02, 2024
EP220: Finding the zipper - helping weasels become top-performing pigs.
Tuesday Apr 02, 2024
Tuesday Apr 02, 2024
Corey Frank and Chris Beall are once again joined by Fred Mondragon for this final segment from their visit. In the first two episodes with Fred, the guys covered the topic of The Seductive Shadowboxing of CRM data - Fit vs. Intent, Then the other side was discussed - Intent, Fit and the Future of Sales intelligence.
In this final segment, the trio explores how Rev's AI-powered platform is helping sales teams "find the zipper in the weasel suit," transforming weasels into top-performing pigs. Fred explains how Rev's "special purpose AI" leverages vast amounts of data to help reps identify and target their ideal customers, while Chris emphasizes the importance of engaging in trust-building conversations. Corey sees the immense potential in combining Rev's AI targeting with ConnectAndSell's powerful sales acceleration tools to solve the challenge of "Who do I go after next?" Join us for this episode, "Finding the zipper - helping weasels become top-performing pigs."
About Fred Mondragon:
Fred, a senior sales and business development executive with extensive experience at SaaS software companies, joined Rev in 2021. He has managed revenue generation channels at numerous successful startups and large companies, including TimesTen, Oracle, and most recently, Medallia, where he set up the channel sales and alliances function from scratch. Fred received his B.A. and MBA from Stanford.
Links from this episode:
Fred Mondragon | LinkedIn
The Sales Development Platform: Find your next best customer | GetRev.AI
Corey Frank on LinkedInBranch49Chris Beall on LinkedInConnectAndSell
Wednesday Mar 20, 2024
EP218: Intent, Fit, and the Future of Sales Intelligence
Wednesday Mar 20, 2024
Wednesday Mar 20, 2024
Welcome back to the second part of our insightful conversation with Fred Mondragon, where we continue to explore the intricate world of sales intelligence. In our previous episode, the guys discussed the significance of prioritizing fit over intent when targeting potential customers. However, the most successful sales strategies understand that fit and intent must work hand in hand to achieve outstanding prospecting results.
Intent data has become an indispensable tool for sales teams seeking to identify and engage with prospects actively looking for solutions to their challenges. By analyzing online behavior, intent data offers invaluable insights into a prospect's buying readiness. When combined with a deep understanding of customer fit, sales teams can unlock the full potential of their prospecting efforts.
In this episode, Fred shares his expertise with Chris and Corey on effectively integrating intent data with fit-based targeting to create a powerful, holistic approach to sales. They examine the best practices for leveraging intent signals alongside demographic data, ensuring that you're targeting not only prospects who are ready to buy but also those who are the right fit for your solution. Join Chris, Corey, and Fred as they dive into the fascinating interplay between intent and fit, and discover how this synergy can help you achieve unparalleled success in your sales efforts. Listen to episode 218: Intent, Fit, and the Future of Sales Intelligence."
About Fred Mondragon:
Fred, a senior sales and business development executive with extensive experience at SaaS software companies, joined Rev in 2021. He has managed revenue generation channels at numerous successful startups and large companies, including TimesTen, Oracle, and most recently, Medallia, where he set up the channel sales and alliances function from scratch. Fred received his B.A. and MBA from Stanford.
Links from this episode:
Fred Mondragon | LinkedIn
The Sales Development Platform: Find your next best customer | GetRev.AI
Corey Frank on LinkedInBranch49Chris Beall on LinkedIn
Wednesday Feb 21, 2024
EP215: Sales Artisans: Thriving Alongside Smart Bots
Wednesday Feb 21, 2024
Wednesday Feb 21, 2024
This episode wraps up our conversation with Corey Frank, Chris Beall, and Shane Mahi. Throughout this series, the guys have delved into the profound impact of AI on sales, the evolving role of human expertise, and the transformative potential of AI in reshaping businesses. They muse on the future interplay of AI and the craft of sales. Corey champions niches - and the need to summon specialists. And we, the artisans, must elevate our skills. Chris predicts more earthshaking disruption for software developers than sellers. And Shane sounds warnings that agencies lean heavily on human effort today. Soon enough AI shall permeate their ranks.
Our craft endures turbulent seas, yet we shall reach new fortunes with nimble navigation. Mine your own insights from these philosophic titans who've logged countless hours of bold outreach fueled by devotion to their calling. Stay tuned for part 3, where they unveil actionable guidance to navigate what's next for our noble profession. “EP215: Sales Artisans: Thriving Alongside Smart Bots.”
Here is the full series.
Links from this episode:
Shane Mahi on LinkedIn
MEGA.ai
Corey Frank on LinkedIn
Branch49
Chris Beall on LinkedIn
ConnectAndSell
Wednesday Oct 25, 2023
EP201: Customers Aren’t Formulas - Navigating the Emotional Journey
Wednesday Oct 25, 2023
Wednesday Oct 25, 2023
Getting punched in the face is practically a rite of passage for startups with seemingly bulletproof business models. Spreadsheets might predict hockey stick growth, but, as Corey says "customers aren't formulas on a page. They're human beings who are often "repulsed by new technology". Adoption requires an emotional journey and trust, not a formula. Yet founders frequently ignore reality, believing spreadsheets will magically generate growth. Chris says this quest for an easy quota can even derail progress as "salespeople focused on quota may take company backwards" by clinging to the past. Hence leaders must prevent "retrograde motion back to what was comfortable before" by being "hard-edged on changing direction." There are no maps for the uncharted path from startup to sustainable enterprise. But experienced guides like Corey and Chris are happy to share their battle scars and perspectives. Join us for this episode, “Customers Aren't Formulas: Navigating the Emotional Journey.”
Full episode transcript below:
Wednesday Sep 20, 2023
EP197: Divisional vs. Departmental - Structure for Sales Innovation
Wednesday Sep 20, 2023
Wednesday Sep 20, 2023
The guys are back together! Join our master salesmen Corey Frank and Chris Beall as they dive into this discussion on business strategy inspired by a recent event Corey attended featuring Rami Goldratt of the Theory of Constraints Institute. Discussing key concepts like inertia, identifying constraints, and the politics involved, they provide insight for sales managers and CROs looking to break through barriers to growth. Chris explains how constraints manifest on the buyer's side, in their emotions and feelings of possibility. On the execution side, he advocates building key elements in advance to avoid delays. He and Corey cover divisional vs departmental structure, M&A pitfalls, and more insights. Join them for this episode, “Divisional vs. Departmental – Structure for Sales Innovation.”
Full episode transcript below:
Wednesday Aug 23, 2023
EP193: Thriving in Market Turbulence - Tech Tango and Global Jigs
Wednesday Aug 23, 2023
Wednesday Aug 23, 2023
In this episode, Chris Beall, CEO of ConnectAndSell, discusses various challenges faced by B2B sales leaders in the modern business landscape. With Corey Frank, CEO of Branch49, absent from the co-host chair, Chris invited ChatGPT to take a seat. He starts by introducing the idea of asking ChatGPT about challenges in B2B sales. He touches on the challenge of coaching sales reps, particularly their first failure points in conversations. Chris explains how technology, such as the one developed by Symbl.ai, can help identify these first failure points and support reps in improving their performance.
Chris stresses that addressing these challenges requires a combination of strategic thinking, technological proficiency, people management skills, and deep industry understanding.
Some of the challenges covered include:
Adapting to Technological Change
Understanding Customer Needs
Compliance and Regulation
Maintaining Quality Lead Generation
Managing Sales Team Performance
Pricing Strategies in a Competitive Market
Cultural and Geographical Differences
Integrating Sales with Other Business Functions
Economic Uncertainties
Full episode transcript below:
Tuesday Aug 15, 2023
EP192: Sales Insights Using Sailing Strategies for Business Success
Tuesday Aug 15, 2023
Tuesday Aug 15, 2023
Today's adventure is a jaunt on the high seas with Chris Beall's wife, Helen Fanucci, the sailing extraordinaire (before she even became his better half).
Now, my sailing skills are on par with a landlocked pirate. But no matter because this story isn't just about boats and briny waters – it's a tale of drive, insight, and a dash of brilliance that'll leave you pondering your business compass.
Picture it: a sun-soaked day, a boat called J80, and Helen Fanucci – a mechanical maestro with a thirst for precision. Amidst the waves, she spots a teeny metal tab on the mast, having a bit of a tiff with its groove.
But here's the twist – she didn't pounce on the problem like a hungry seagull on a French fry. Oh no! She executed a strategic dance of action and contemplation. Think of it as a chess grandmaster swapping their knight for a piña colada mid-game. The result? A symphony of decisions, a triumphant "click," and a lesson that'll rock your business boat. Join Chris for the full story in this episode, "Sales Insights Using Sailing Strategies for Business Success."
Full episode transcript below:
Wednesday Jul 19, 2023
EP188: Bottlenecks Beware: Flow Rates Coming to Crash the Party!
Wednesday Jul 19, 2023
Wednesday Jul 19, 2023
Chris unravels the enchanting world of manufacturing. Gone are the days of painstakingly crafting artifacts one by one, like our Stone Age ancestors. Now, we're immersed in the art of flow manufacturing, where tanks channel the flow of chemicals, and even discreet manufacturing dances to the rhythm of flow. It's a symphony of efficiency where our sales teams manufacture opportunities, creating the invaluable currency of option value.
Chris urges us to view our sales organizations as factories where identifying bottlenecks and maximizing flow rates are the keys to success. In this world, conversion rates become the icing on the cake, but only after we've mastered the flow.
Finally, Chris challenges the age-old debate of quality versus quantity and reminds us that we're left with nothing without quantity. Join us for this episode, "Bottlenecks Beware: Flow Rates Coming to Crash the Party!"
Links from this episode:
Corey Frank on LinkedInChris Beall on LinkedIn
Branch 49ConnectAndSell
Full episode transcript below:
Thursday Jul 13, 2023
EP187: Prospecting Costs - Dollars Spent, Dollars Missed
Thursday Jul 13, 2023
Thursday Jul 13, 2023
The game isn't won with the buzzer shot. The game is won by endless hours of preparing for the buzzer shot. Chris and Susan dive deep into the often-overlooked topic of prospecting costs and return on investment (ROI). Chris's passion for the subject shines through as he challenges conventional thinking and emphasizes the importance of time as the ultimate business denominator. He reveals that traditional efficiency metrics like conversion rates and ratios have little to do with business success. Instead, he argues that prospecting is about maximizing the value of every hour and building a robust pipeline. Chris expertly breaks down prospecting ROI, highlighting the investment in time and the need to attribute pipeline growth back to conversations.
Throughout the episode, they share pro tips and emphasize the need for a strategic and holistic approach to prospecting beyond research and follow-ups. This engaging discussion is a must-listen for sales professionals looking to unlock the true potential of prospecting and boost their ROI. Join Chris and Susan for this episode, "Prospecting Costs and ROI: Dollars Spent, Dollars Missed."
Links from this episode:
Susan Finch on LinkedInChris Beall on LinkedIn
Funnel Media GroupConnectAndSell
Full episode transcript below: