Guest: Brian Perks

In this second episode of a visit with Chris, Corey, and guest Brian Perks they dissect the evolving landscape of data, innovation, and sales in the modern economy. They explore how utility-like standardization is reshaping industries, drawing parallels between electricity and data as foundational infrastructures. The conversation weaves through the challenges faced by innovators, the importance of reasoning in a data-rich world, and the potential for AI to enhance decision-making. Brian offers insights on the future of shared scientific innovation and data resources, while Chris and Corey tackle the complexities of avoiding reasoning errors in high-stakes business decisions.
With a mix of analogies ranging from 737 pilots to Wile E. Coyote moments, the trio unpacks why clear thinking is crucial in a world where data utilities can make or break a startup. And just when you think it's all serious business talk, Chris reminds us that sometimes, all an entrepreneur really needs is for someone to walk in with a cold Alaskan amber. It's a deep dive into the world of B2B sales and data strategy that'll leave you pondering - and possibly thirsty. Join us for this episode, “Wile E. Coyote, Data Utilities and Empty Beer Bottles.”
Links from this episode:
5x5Brian Perks on LinkedIn
Corey Frank on LinkedInBranch49Chris Beall on LinkedInConnectAndSell

Corey Frank and Chris Beall welcome Brian Perks from 5x5, a revolutionary data cooperative. They dive deep into the changing data landscape in sales and marketing, exploring how traditional data brokerage models are becoming obsolete. Brian shares insights on 5x5's innovative approach to data as a utility, emphasizing the importance of data standardization, accuracy, and accessibility. The conversation touches on the challenges of fragmented data across various platforms and how 5x5 aims to solve these issues. The guys discuss the concept of data as a living, evolving entity and the importance of having your copy for innovation. This episode is a must-listen for sales leaders, marketers, and entrepreneurs looking to leverage data for business growth in today's fast-paced, data-driven world. Join them for this episode, “The Evolution of Business Data Transformed From Brokers to Utilities.”
Links from this episode:
5x5Brian Perks on LinkedIn
Corey Frank on LinkedInBranch49Chris Beall on LinkedInConnectAndSell