Market Dominance Guys

Market Dominance Guys header image 1

Lead That Cold Call With Trust, Not Value

July 14, 2021

Lead That Cold Call With Trust, Not Value - Henry Wojdyla

This week, our Market Dominance Guys, Chris Beall, and Corey Frank are into part two of their three-part conversation with Henry Wojdyla, Founder and Principal of RealSource Group. And what a conversation it is! Chris was surprised to discover Henry had binge-listened to every Market Dominance Guys’ podcast in one weekend. You might wonder why the rush until you hear the questions Henry was wrestling with while attempting to finetune his business: “How can I systematize what I’m doing?” “How can I maximize the efficacy of the sales practitioner?” “How can we create systems that are somehow universal?” Right here on Market Dominance Guys, Henry found what he was looking for!

One answer came from Chris’ advice about what you lead with when you are that invisible stranger calling a prospect: Do you immediately trot out your company’s value? Or do you attempt to establish trust first? Henry confesses, “I was obsessed with the idea of leading with value.” He says his approach was data-driven, data-forward. But as Chris has repeated in his discussions with other guests, “Trust always has to precede presenting your value.” Henry is a true believer now in establishing trust first and restates it this way: “You create trust by essentially alleviating the pain of who you are as the attacking entity.” Join Henry, Corey, and Chris as they explore more about calming a prospect’s fear of cold callers on today’s Market Dominance Guys’ episode, “Lead That Cold Call With Trust, Not Value.”


About Our Guest

Henry Wojdyla is Founder and Principal of RealSource Group. RealSource Group is retained by institutional real estate investors, enhancing their speed and surety of execution through “off-market” acquisitions of medical office buildings and surgical centers.