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      Belief in the MeetingBranch49Buying CycleFlight SchoolGuest: Brad FergusonGuest: Bruce LewoltGuest: Cherryl TurnerGuest: Dan McClainGuest: Donny CrawfordGuest: Ed PorterGuest: Elena HesseGuest: Gavin TiceGuest: Gerhard GschwandtnerGuest: Gerry HillGuest: Gregory SmithGuest: Helen FanucciGuest: Henry WojdylaGuest: Jake HousdonGuest: James ThornburgGuest: James TownsendGuest: Jason BayGuest: Jason BeckGuest: Jeff LernerGuest: Jennifer StandishGuest: John OrbanGuest: Mandy FarmerGuest: Marc HodgsonGuest: Mark RobertsGuest: Matt ForbesGuest: Matt McCorkleGuest: Michael GenstilGuest: Oren KlaffGuest: Rahul ManiktalaGuest: Robert VeraGuest: Roderick JeffersonGuest: Ryan ReisertGuest: Santosh SharanGuest: Shane MahiGuest: Susan FinchGuest: Sushee PerumalGuest: Tom ZhengGuest: Tony SafoianGuest: Valerie SchlittInternal AlignmentSales MethodologiesSales TrainingSeason 1Season 2Season 3Season 4Value of the MeetingWork From Home
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EP139: Your Product Is the Meeting

Tuesday Jul 05, 2022

EP139: Your Product Is the Meeting

How many cold-call opportunities have you wasted by pushing hard and fast to sell your company’s product? Today’s podcast guest, Bruce Lewolt, Founder of both JoyAI and Blast Learning, talks about a more caring and effective approach to selling. It starts with switching the goal of that initial call from selling your company’s product to offering prospects a helping hand with a problem or goal they have. Imagine for a moment you’re the prospect, and you’ve just been ambushed by a cold call: Who would you be willing to set an appointment with for a discovery meeting? A person blatantly trying to make a sale? Or a caring professional who understands your business’ needs and wants? In this episode, our three well-reasoned and insightful sales professionals share many insights with our listeners about making a successful cold call, but the one you don’t want to miss is this “aha!” moment. Your job is not selling your company’s product: Your job is selling a discovery meeting. That should make the title of this week’s Market Dominance Guys’ podcast very clear: You’re still selling something, but “Your Product Is the Meeting.”

Listen to Bruce Lewolt's previous episodes in this series:

EP137: What Do Your Prospects Really Hear?
Ep138: Don’t Get Lost in Your Rock ’n’ Roll

More episodes on the topic of Believing in the Meeting are here.

About Our Guest

Bruce Lewolt is Founder of Blast Learning, a service that uses Alexa or Google Assistant as an intelligent personal study assistant, resulting in a state-of-the-art study method that is not just effective but makes learning enjoyable. (See BlastLearning.com and BlastStudy.com) He is also the Founder of JOYai, the first emotionally intelligent and sales-savvy artificial intelligence system for salespeople, bringing intelligent automation to prospecting and selling.

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