Alex Honnold, one of the most talented mountain climbers in the world – who is the only man to ever successfully summit El Capitan free solo – and that means no ropes - by the way – had a strategy. And his strategy did not reach the top of the mountain. That was his ultimate destination. His strategy was to map the 30 sections – or “pitches” as they are called in climbing parlance - and practice the necessary and wide variety of different skills needed to manage each of these 30 precarious steps. Now as a sales professional, I find it fascinating that climbers call each section of a mountain a pitch…especially because, in this episode of the market dominance guys, Chris talks about strategy in much the same way Alex attacks a mountain…as simply a list of necessary and intermediate destinations leading to the summit or close. And each of these strategies needs to employ the proper tactic – or in this case – the proper pitch. This is “How to Free Solo your Pitch”.
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