EP189: Rock Salt & Roll: Unraveling Sales Tech’s Mystery

Chris Beall and Corey Frank take us on a nostalgic journey through the evolution of sales tech and the intriguing world of AI. They start with a blast from the past, reminiscing about a 1960s AI program called Eliza, which acted as a non-directive therapist, fooling people into thinking it was a friend. Fast forward to the present day, they question the true value of CRM systems, pondering whether they actually help make money or just keep salespeople organized.

Corey shares a road trip story of stumbling upon racks of rock salt in Alabama, sparking the idea of the right people selling the right tools. Chris passionately emphasizes that onboarding salespeople should involve engaging them in discovery meetings from day one to boost their success.

This episode encourages sales managers and CEOs to rethink their sales tech strategies, focus on revenue-generating activities, and find the perfect balance between the human touch and AI. Join us for “Rock Salt & Roll: Unraveling Sales Tech's Mystery.”

Linked from this episode:

EP9: How to Harvest Authentic Trust in your Discovery Calls

Corey Frank on LinkedIn
Chris Beall on LinkedIn

Branch 49
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