What’s a pattern interrupt? And how can it help you break down the resistance most people feel when ambushed by a cold call? Donny Crawford, Director of Conversation Optimization at ConnectAndSell, joins our Market Dominance Guy, ConnectAndSell CEO Chris Beall, on a Selling Power webinar hosted by Founder Gerhard Gschwandtner. These three conversation experts share some little-known tricks of the cold-calling trade, one of which is that saying something unexpected, like “Can I have 27 seconds to tell you why I called?”, can break a prospect’s usual pattern of hanging up or refusing to engage. As Donny says, it truly is a game-changer, especially when said in a friendly, playful voice. “The friendliness actually matters,” he explains. “You’ve got to be assertive enough, but in a friendly manner.” Get ready to absorb this and other helpful tips from ConnectAndSell’s Flight School cold-calling training lessons in this Market Dominance Guys’ episode, “Pattern Interrupts Are Your Friend.”

 

About Our Guest

Donny Crawford is Director of Conversation Optimization at ConnectAndSell. With the expertise developed as a former customer and as Customer Success Manager at ConnectAndSell, he operates as chief instructor of Flight School, a structured program designed to help cold callers find their voice.

Hear more from Donny Crawford on his other Market Dominance Guys’ episodes.