Startups that begin their journey without a primary mission and focus on getting to true market dominance causes many teams to instead lead their new company into conditions that are ripe with extreme uncertainty and essentially abandoning all process. They often jump head-on into the product development cycle in order to execute on their “idea” and get to “market” as quickly as possible…so they can start selling and bringing in revenue. Understandable for sure. But this is not the only option…nor is it even close to the ideal one. Eric Ries’ fantastic work, The Lean Startup, demonstrates that companies CAN create order and reduce chaos by providing tools and processes to test their vision not once, but continuously. That’s the key here…continuously. In this Market Dominance Guys episode, entitled “Messaging Eats Product for Breakfast” Chris and I also discuss when is sales really sales, and when a product pivot should really simply be a messaging pivot.
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