When you’re making a cold call, is the voice you’re using an effective voice? Or could it use a little fine-tuning so that you can engender trust with your prospect — the trust needed to secure a discovery meeting? Donny Crawford, Director of Conversation Optimization at ConnectAndSell, joins our Market Dominance Guy, ConnectAndSell CEO Chris Beall, to walk you through how to find your most effective cold-calling voice. In previous episodes of this podcast, you may have heard our guys talk about ConnectAndSell’s Flight School cold-call training program. In today’s episode, you’ll get a mini–Flight School lesson all your own, presented by master instructors, Donny and Chris. Not only will you get a tried-and-true script, but more importantly, you’ll hear detailed instructions on how to use your tone of voice to achieve cold-calling success. As Donny says, you’ll learn to bring out your “friendly voice,” and when you do, you’ll see how that voice can make some magic happen. All this — and so much more — in today’s Market Dominance Guys’ episode, “Finding Your Cold-Calling Voice.”

 

About Our Guest

Donny Crawford is Director of Conversation Optimization at ConnectAndSell. With the expertise developed as a former customer and as Customer Success Manager at ConnectAndSell, he operates as chief instructor of Flight School, a structured program designed to help cold callers find their voice.

Learn more from Donny Crawford on these Market Dominance Guys’ episodes: 

• “Three Reasons Sales Reps Don’t Follow Up” https://marketdominanceguys.com/e/three-reasons-sales-reps-dont-follow-up/ 
• “The Power of the Anti-Curse to Overcome Rejection” https://marketdominanceguys.com/e/the-power-of-the-anti-curse-to-overcome-rejection/ 
• “Your Sales People Are Brain Surgeons”
  https://marketdominanceguys.com/e/your-sales-people-are-brain-surgeons/ 
• “Never, Never, NEVER Retire a Follow-Up Call” https://marketdominanceguys.com/e/never-never-never-retire-a-follow-up-call/