![EP232: Mental Models - Mastering Strategic Positioning in Sales Conversations](https://pbcdn1.podbean.com/imglogo/ep-logo/pbblog6089718/mdg-ep232-mental-models-qanda-part1_300x300.jpg)
Tuesday Jul 02, 2024
EP232: Mental Models - Mastering Strategic Positioning in Sales Conversations
In this episode of our Mental Models series, Chris dives into the crucial topic of strategic positioning and the competitive landscape. Chris dissects how to effectively align team mental models, using ConnectAndSell as a real-world example. He explores the concept of positioning against alternatives, emphasizing the importance of complementary strategies and differentiating based on customer mission achievement. This episode offers valuable insights for businesses looking to refine their market approach in an increasingly competitive landscape.
Version: 20240731
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