Wednesday Mar 13, 2024
EP217: The Seductive Shadowboxing of CRM Data - Fit vs. Intent
Is your sales team seduced by intent data, only to end up shadowboxing with poor-fit prospects? In this episode of Market Dominance Guys, hosts Chris Beall and Corey Frank explore a game-changing alternative with guest Fred Mondragon, CRO of GetRev.ai. Discover how "exographics" - AI-powered insights into how companies operate - enable sales teams to efficiently target ideal customers from the very first mile. Learn why fit beats intent when it comes to maximizing sales efficiency and dominating your market. If you're a CEO or sales leader looking to slash wasted effort and turbocharge your prospecting, don't miss this deep dive into GetRev.ai's revolutionary approach. Tune in now and point your reps in the right direction from the start in this episode, "The Seductive Shadowboxing of CRM Data."
About Fred Mondragon:
Fred, a senior sales and business development executive with extensive experience at SaaS software companies, joined Rev in 2021. He has managed revenue generation channels at numerous successful startups and large companies, including TimesTen, Oracle, and most recently, Medallia, where he set up the channel sales and alliances function from scratch. Fred received his B.A. and MBA from Stanford.
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Comments (1)
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I first heard of GetRev when it was recommended as an AI marketing tool for a use case I worked on. While GetRev is most appropriate for enterprises, SMBs like myself can get a lot out of this episode. The takeaway for me was the point about intent versus fit; a great perspective when describing personas and ICPs for any marketing strategy. And I’m a big fan of the Blue Ocean Strategy and appreciate your reference to it.
Tuesday Mar 19, 2024
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