Market Dominance Guys

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EP78: Do You Want an Awesome Life?

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In today’s episode of the Market Dominance Guys, Chris Beall and Corey Frank continue their conversation about the unifying convergence of B2B and B2C sales tactics with Jeff Lerner, CEO and founder of Entre Institute. The product Jeff’s company offers its customers is empowerment for people wanting to have a better, more successful life. As he explains it, “Everyone wants an awesome life. There's nothing special about wanting one, but defining your awesome life and executing on a strategic plan to create it, regardless of personal circumstances, is something most don't ever do. You have to be committed to excellence.”

In talking about why excellence isn’t pursued by most people, Chris explains, “Excellence is a form of exile from the community they grew up in — in which people mostly complained about how bad things are in their lives.” Jeff simplifies the process of switching from complaining to pursuing an “awesome” life with his offer of Entre’s blueprint, which lays out three areas of concentration — personal, professional, and physical — which he has named the "3 Ps.” Listen to Chris, Corey, and Jeff discuss the 3Ps, plus the particulars of how Jeff dominates his market using social media videos, and how that B2C approach correlates with the Market Dominance Guys’ B2B approach of “conversations first” on today’s episode, “Do You Want an Awesome Life?”

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EP74: B2B or B2C: It’s All About Gaining Trust

B2B or B2C: It's all about gaining trust with Jeff Lerner, CEO/Founder ENTRE Institute

Up to now, our Market Dominance Guys, Chris Beall and Corey Frank, have used this podcast as a platform addressing the topic of how to dominate B2B markets. But today, the guys are interviewing Jeff Lerner, founder, and CEO of Entre Institute, about the process he employs to dominate a B2C market. By placing daily video messages on social media about himself, his life, and his goal to help people improve their lives, Jeff proves to his prospects that he is a person they can identify with and, eventually, a person they can trust. It’s not as quick as a cold call: Jeff says it takes about six months of exposure to his messages before skepticism is diminished in his prospects’ minds and they trust him enough to be open to what his company offers.

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