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Myths and Misconceptions of the Cold-Calling World

Misconceptions of the Cold-Calling World with Valerie Schlitt

Chris and Corey continue their discussion with Valerie Schlitt, CEO and founder of VSA, which began with the Market Dominance Guys’ podcast, When Operational Excellence Meets a 9-Foot Wall. Making another observation about operational excellence, Chris begins this session with the statement, “A big part of operational excellence is recognizing that you don’t always have the resources that you need to get the job done perfectly — or even well.” Valerie thrives on solving problems just like this one and is adept at addressing problems in unique ways. Together these three sales experts tackle the issues of maintaining operational excellence while running a business — either before or during a pandemic.

 

As their discussion progresses, they debunk several myths about the best way to plan a cold-calling campaign, they tear apart the misconception of how much time it takes to onboard a sales rep, and they share some of the unexpected employment backgrounds that have made for the most effective BDRs. Always intelligent, often irreverent, Chris, Corey, and Valerie delve into what works — and what doesn’t — in the world of sales. You won’t want to miss their insights!

 

About Our Guest

 

Valerie Schlitt is the founder, owner, and CEO of VSA, a B2B call center that helps clients generate leads and produce new business. Valerie also heads up the Philadelphia chapter of AA-ISP. 

When Operational Excellence Meets a 9-Foot Wall

When Operational Excellence Meets a 9-Foot Wall

Operational excellence is achieved when every member of an organization can see the flow of value to the customer and fix that flow before it breaks down. But as a manager of people, you know that this isn’t an easy goal to achieve — especially if your team members are now working from home instead of working together in one building. As Chris explains in a story about his experience mountain climbing and running up against a 9-foot tall stretch of wall, “We make a great plan — and then we run into that blank wall. The COVID pandemic is an example of that wall.”

In this podcast, Chris and Corey have a conversation with Valerie Schlitt, founder and CEO of VSA, about what to do with the problems this wall has created for her team members and those of her clients. Valerie holds a Wharton MBA and has 19 years of experience directing a great team of her own who use their skills to help VSA’s customers develop their businesses. “Collaborating with people is one of the biggest sources of ways to solve problems,” Valerie explains. But with the work-from-home movement, how can you maintain that same group problem-solving?

In talking with Valerie, Chris and Corey ask for her expertise and share their own experiences in managing these challenges:

 How do you motivate your team to rally around a radical decision?
 How do you get everyone on your team to recognize the value of the expertise and
talent of the other team members?
 How do you help your team members see where they themselves are deficient and then
learn to bolster that with other people’s talents?
 How do you encourage everyone on your team to respect other team members when
people are so different?
 How does self-importance get in the way of operational excellence?

As usual, Chris and Corey create an atmosphere of camaraderie with their podcast guests. You’ll enjoy the flow of conversation and the information these three experts share.

About Our Guest
Valerie Schlitt is the founder, owner, and CEO of VSA, a B2B call center that helps clients
generate leads and produce new business. Valerie also heads up the Philadelphia chapter of AA-ISP.

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